Learn Business Reference Skills Through RUSA

Register today for this three-week asynchronous course titled ” Business Reference 101 ” scheduled to begin on Monday, May 10, 2021. 

BizRef 101 is for any librarian or librarian-in-training who wants to gain confidence and knowledge around BizRef topics such as company and industry research, consumer and market research, entrepreneurship topics and more. This 3-week long, asynchronous course allows users to go at their own pace as they work their way through each section. In addition to interacting with other course participants and sharing BizRef “stumper” questions, students in this course will have access a number of proprietary business research databases through trials set up specifically for them.

Students will be presented with resource guides specific to company research, industry research, small business and entrepreneurship, basic investing and stock market research, consumer research, international business research, business statistic and more. 

This course is designed for anyone who is looking to gain knowledge and skills around company, industry, consumer, entrepreneurship and other business-related research topics. BizRef 101 can serve as a foundation or as an excellent refresher, depending on each student’s experience and background. Library students and other novice reference staff are welcome as is anyone hoping to gain more confidence when faced with a business reference question. 

The instructor, Celia Ross, has been teaching Business Reference 101 to sold-out crowds for RUSA since 2006. She has gained business research experience in a number of settings including a venture capital firm, a global consulting firm and in public and academic libraries. She is currently a Senior Associate Librarian at the University of Michigan’s Ross School of Business. She is a past chair of RUSA’s Business Reference & Services Section (BRASS) and the recipient of the 2014 Excellence in Business Librarianship award. 

An updated version of her award-winning book, Making Sense of Business Reference, was published in September 2019 https://www.alastore.ala.org/content/making-sense-business-reference-guide-librarians-and-research-professionals-second-edition

Register here today! 

The Reference and User Services Association (RUSA), a division of the American Library Association, represents librarians and library staff in the fields of reference, specialized reference, collection development, readers’ advisory and resource sharing. RUSA is the foremost organization of reference and information professionals who make the connections between people and the information sources, services, and collection materials they need. Learn more at www.rusaupdate.org.

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