Summer Online Learning with RUSA

The American Library Association- Reference and User Services Division (RUSA), continues to offer an outstanding combination of repeat and new courses/webinars. Check out our list of upcoming programming below:

Design and Marketing For Libraries Course

Four-week asynchronous course beginning on Monday, June 13, 2022

This four-week course will teach students how to market their library to send positive messages, advocate, promote, and engage with their users. This course is for librarians and library staff of any type (public, academic, etc) that are responsible for or involved with promoting the library via social media and other engagement tools. Many courses teach you the value and philosophy of libraries, this one takes it a step further by providing practical solutions that then gives confidence to students in their jobs.

The instructor, Jennifer Blair, is the Head of User Services Librarian and Assistant Professor at Azusa Pacific University.

Business Reference (July 2022)

Three-week asynchronous course beginning on Monday, July 11, 2022

This asynchronous course is for any librarian in-training who wants to gain confidence and knowledge around BizRef topics such as company and industry research, consumer and market research, entrepreneurship topics and more. Students will be presented with resources guides specifically to company research, industry research, small business and entrepreneurship, basic investing and stock market research, consumer research, international business research, business statistics and more.

The instructor, Celia Ross, has been teaching Business Reference 101 to sold-out crowds for RUSA since 2006. She has gained business research experience in a number of settings including a venture capital firm, a global consulting firm and in public and academic libraries.

Who Manages, Who Leads

Four-week asynchronous course beginning on Monday, July 18, 2022

This four-week interactive program to introduce and enlighten both new and existing managers and leaders to theory and practice. This course benefits front-line staff that excel in their positions and are promoted to managerial positions, or for those who have a great resume, which expectedly leads to an interview- resulting in being hire into a coveted management spot. This course discusses managerial and leadership opportunities in between this spectrum, those promoted to those hired into management positions.

The instructor, Debra Lucas, has been the Head of Reference and Interlibrary Loan at D’Youville College in Buffalo, NY since 2002. She is the author of Marketing the 21st Century Library: the Time is now, published by Chandos, an imprint of Elsevier. She has been an online instructor in Library Studies since 2012.

Help! I have Genealogy Patrons: A Three Part Webinar Series

July 26, 2022 – August 9, 2022

Libraries are a popular place for people searching their family history. Most librarians are not genealogy specialist, yet they frequently get genealogy questions. During this three-part webcast series, learn about genealogy principles and resources that can prepare you to help the next genealogy patron who visits your reference desk-without needing to become a specialist.

Libraries and Aging 101: Educate, Engage and Empower Mature Adults

Four-week asynchronous course beginning on Monday, August 1, 2022

Many communities are home to an aging population. Libraries in these communities need to be able to educate, empower and engage older adults. In this four-week course, librarian and gerontologist Fatima Perkins shares data-driven strategies that will help you assess the needs of the older population in your community and create impactful programs and services.

Don’t see a topic that interest you, check out our full listings here or submit a proposal form here.

The Reference and User Services Association (RUSA), a division of the American Library Association, represents librarians and library staff in the fields of reference, specialized reference, collection development, readers’ advisory and resource sharing. RUSA is the foremost organization of reference and information professionals who make the connections between people and the information sources, services, and collection materials they need. Learn more at www.rusaupdate.org.


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