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Successful Outreach and Marketing for any Library- (web course)
Do you want to improve your libraries outreach and marketing activities? Do you want to attract new patrons and reach out to underserved communities? Want to develop a plan that will make your outreach and marketing more efficient and effective? If you answered yes to any of these questions, this course is for you.
Over the course of six weeks, participants will learn how to assess marketing needs, expand the reach of outreach activities, integrate free and low-cost tools into their outreach activities, and develop an outreach and marketing plan for the library of their choice. In addition, participants will have numerous opportunities to interact directly with their classmates and with the instructor to learn from their experiences. By the end of the course, participants will have concrete skills to apply in their work and a portfolio of materials to use at their library.