Based on RUSA's marketing strategy, midwinter and annual events are promoted in the following ways:
Ticketed Preconferences/Institutes, President’s Program and Special Events:
- News post on rusaupdate.org
- Bi-weekly email to RUSA members
- Individual social media posts
- Bi-weekly email to RUSA listservs
- Sent to Cognotes for print publication during conference
Free preconferences/institutes and free programs are not promoted by division staff. Any additional promotion is the responsibility of the presenter/speaker. All sessions and events are also included in ALA conference marketing and promotions. Frequency is subject to change.
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