Events Currently viewing the tag: "marketing"

This four week asynchronous course teaches participants that marketing and promotion can help us better serve our patrons in the 21st Century, and improve awareness and regard for our profession. To register visit: https://www.ala.org/rusa/marketing-21st-century-library…(Read More)

CHICAGO- The American Library Association- Reference and User Services Division (RUSA), continues to offer an outstanding combination of repeat and new courses/webinars. Check out our list of upcoming programming below: Marketing the 21st Century Library Four-week asynchronous course beginning on Monday, September 12, 2022 During this four-week course, participants will learn marketing…(Read More)

This course teaches participants that marketing and promotions can help us better serve our patrons in the 21st century, and improve awareness and regard for our profession. Marketing in the 21st century library is a four week course designed for MLS candidates, graduates, librarians and paraprofessionals who are charged with creating marketing and promotions plans…(Read More)

Learn how to use marketing and promotions to plan for the future, engage with users, and improve awareness of the library profession. Register for this four-week course beginning on May 20, 2019 which teaches you the difference between marketing and promotions and provides you with advice for when it’s best to implement strategic…(Read More)

ace-up-sleeve

Love this RUSQ article and its title: Trickery as Marketing Strategy, by Mallory Arents, RUSQ, volume 56, issue 1, Fall 2016. Sometimes a little subterfuge is necessary to get patrons to think outside the box of what they normally expect from a library. By using different lures, sometimes in disguise, libraries can introduce new patrons…(Read More)